Sunseap is the winner of the 2019 Singapore Prestige Brand Award, Regional Brand Category



September 3, 2019

Local education centre PlayFACTO School has increased its revenue more than 10 times in the past three years and expanded to 10 centres since it was set up in 2015.

The school, which prides itself on providing a balance between academic excellence and socio-emotional development, was one of nine promising brands recognised at the Singapore Prestige Brand Award (SPBA) certificate ceremony yesterday, and among the 26 first-time winners across all categories.

The school's chief executive Justin Chen said: "I think winning this award helps us to gain further recognition and also the trust of parents to put their children in our care."

A total of 33 local and global companies were recognised at the 18th edition of the awards.

There were six categories, including for heritage brands over 25 years old, as well as for brands at least three years old and active in three or more large overseas markets.

The SPBA is jointly organised by the Association of Small and Medium Enterprises and Chinese-language paper Lianhe Zaobao.

Food and beverage companies Proofer Boulangerie and White Restaurant were also among the promising brands. All nine brands were first-time winners of the award, which is limited to brands between three and eight years old.

Travel agency CTC Travel was one of three new winners in the heritage brands category, alongside mattress company Four Star and steamboat restaurant Fishboat.

The global brands award for foreign companies was given out for the first time this year to property development firms Kingsford Group and MCC Singapore.

"This award is an affirmation of our past performance and also an impetus for us to strive further, especially in our globalisation effort," said Kingsford Group founder and chairman Cui Zhengfeng.

Ms Goh Sin Hwee, associate editor of Singapore Press Holdings' Chinese newspaper division, CMG Newshub, and co-chairman of the award organising committee, said: "In the face of economic and financial pressures, enterprises have to be proactive about transforming their businesses and strengthening their digital capabilities for the future."

The overall winner and most popular brand for selected categories will be announced on Nov 3.



By Choo Yun Ting
www.straitstimes.com/business/companies-markets/26-firms-lauded-for-first-time-at-prestige-brand-awards?fbclid=IwAR1IdL1lcjJDfIeaq-sbIj2q_lDDgjkCdvyebVduXlYKPj9kH8ue5N6thG8




星生能源集团很荣幸获得今年的区域品牌奖 - 新加坡金字品牌奖。



2019年9月3日

第18届新加坡金字品牌奖(SPBA)得奖名单出炉。

经过严谨评选,第18届新加坡金字品牌奖(SPBA)得奖名单出炉,共有33个来自不同行业的本地和全球品牌获奖。

金字品牌奖由中小企业商会(ASME)和《联合早报》联合主办,今年的主题是“金字品牌,启迪未来”。

获奖的33个品牌中,26个是首次获奖。今年的得奖品牌来自各个领域,包括美容与健康、房地产、零售、餐饮、教育和制造业。

它们分别在六个奖项组别中得奖,包括SPBA—潜质品牌(九个)、SPBA—成名品牌(13个)、SPBA—悠久品牌(四个)、SPBA—区域品牌(两个)、SPBA—全球品牌(两个)及SPBA—特别表扬(三个)。

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• 新加坡金字品牌奖得主希望获奖后扬名国际

另外,今年首次增设全球品牌奖项(Global Brands),由鑫丰集团(Kingsford Group)和中冶新加坡(MCC Singapore)获得。

2019年SPBA筹委会主席周丽青在奖项证书颁发典礼上讲话时说,今年的得奖品牌充分展现了启迪未来的精神,“它们经历和克服了无数挑战、转型,也依然具有前瞻性”。

周丽青认为,区域品牌奖得主之一的星生能源集团(Sunseap Group)即是一个例子。集团的历史可追溯至1970年代末,创办人潘凌峰的父亲是本地投入太阳能板制造行业的先驱之一。2011年起,集团为商业机构提供太阳能购买合约,由集团负责安装和维护太阳能系统,客户以具有竞争力的收费使用太阳能电力。集团如今已经拓展至其他10个国家。

强势品牌可助企业渡过经济不确定时期
筹委会联合主席、新加坡报业控股华文媒体集团新闻中心副总编辑吴新慧在讲话时说,全球经济和政治正面对非常颠簸和前景不明朗的局面,新加坡作为一个开放经济体和开放城市,难免受到影响。

企业在承受经济压力和各种成本压力的同时,还得咬紧牙关积极转型,提升企业在数码科技和未来经济的能力,“就跟我们的先辈一样,设法在各种逆境中突破局限,给自己也给国家带来转机”。

今年的金字品牌奖继续获得兴业银行(RHB)和新加坡航空公司的赞助支持,同时也得到豪华车品牌玛莎拉蒂(Maserati)和科技企业三星电子(Samsung Electronics)的赞助。

兴业银行中小企业与分行部门主管杨俊辉说,中国和美国的贸易紧张局势带来许多不确定性。不过,企业一旦建立了一个强势品牌,获得消费者肯定,就能在竞争对手中脱颖而出,提升商业价值。“这也将形成坚实的品牌基础,协助企业渡过经济不确定时期。”

新加坡航空高级经理(企业销售)杨志耀认为,新加坡的地理位置有利于本地品牌通往其他市场,创造更大的规模经济。

玛莎拉蒂代理Tridente Automobili董事冼文辉(Nick Syn)说,将一个本土品牌打造成一个家喻户晓的品牌不容易。“所以我们应该肯定那些在未来的商业环境,仍能创新和发光的新加坡品牌。”

三星新加坡资讯科技与流动配备副总裁蔡丽真认为,成功的企业能打造与客户有效沟通的品牌,建立客户忠诚度。适用科技,中小企业也可透过良好的品牌体验,进行转型和创新。

新加坡金字品牌奖设立至今,共有470多个品牌得奖。

颁奖典礼及晚宴将于11月3日在丽思卡尔顿美年酒店(The Ritz-Carlton)举行,届时将公布总冠军和最受欢迎品牌奖。

当晚也将颁奖给“中国十大行业领军品牌奖”以及“亚洲/中国至尊品牌奖”的得主。这两个奖也是由中小企业商会和《联合早报》联办。



BY 吕爱丽 | LIANHE ZAOBAO
www.sgsme.sg/cn/awards/story20190904-19520